Having an Internet presence :
First, identify all of the free opportunities available to you and decide what will be most effective. The majority of your free opportunities will be available in the form of social media like Facebook Marketing. Though this is technically free, it is incredibly time consuming and time is money. If the people you want to target are not on twitter, then don’t worry about using this social media outlet. Focus on no more than two kinds of social media. Allocate a certain amount of time each day to marketing through these channels daily. Be persistent, and consistent and clear. If you don’t feel comfortable with this, perhaps this might be an area where you want to hire a specialist.
Have an email list. If you give printed materials to someone you meet, remember to get contact information for them as well. Anytime you attend an event where you have the potential meet a new client, make sure you have a way of reaching out to them again in the future. Creating and building your email list to send out a monthly newsletter is an essential part of small business marketing.
Blog on your own website or as a guest blogger on another site. This is one of the most effective internet marketing strategies for small businesses. By giving your prospects and clients informative content, you can quickly establish yourself as an expert in your field. This will also have the added benefit of giving you some content to post to those almighty social media accounts.
You may or may not need your own website depending on your business. A social media presence and a way to contact you may be all you need. If you need a website, it is not difficult to create one. There are many services offered for free or for little cost with more bells and whistles than you can imagine. These services usually include extremely user-friendly templates. If you don’t have a lot of time or an eye for design but you need a website on a budget, I would highly recommend using one of these types of website design templates.
You must know when you need to spend money on marketing. Businesses will often allocate a percentage of either their actual or projected gross revenue. The allocation will depend on multiple factors, such as the size of your company, the type of business you are in, and its growth stage. During the early brand building years of a new business, you should spend much more on marketing, even up to 20 percent of sales. Obviously if you have slim margins this number may have to be adjusted appropriately. Investing in an SEO company for internet marketing is probably the best choice you can make for the success of your business. You can show up first on Google with Internet Marketing Team! They pride themselves on generating profitable results for every single customer.
The most important part of internet marketing and marketing your small business in general is consistency and integration of your methods. Master cross marketing with social media, blogs and newsletters or find some one who knows how to do this well. A good web marketing professional can be worth their weight in gold. Like I said before, time is money and successful marketing requires some of both. Marketing plans are traditionally devised for a 12-month period so you can forecast your marketing costs for the whole year. This way you are able to plan in advance how you will market during peak sales times. To avoid making costly marketing mistakes, review your plan quarterly. Make sure you are barking up the right trees and make changes as needed.